COME AND CATCH THE WAVES
Welcome to the Home of the Waves
-How it started
Guap Lyfe came about from my passion for fashion, my degree in communications and my career in banking. I wanted to find a way to combine meaningful and positive designs in light of financial awareness. I nicknamed my son Guapo, so when thinking of a business name I utilized the concept of the Spanish word Guapo (handsome) and the slang word Guap which is simply translated as "Pretty Penny". The Lyfe came about as a means to tell a story or portray one’s lifestyle. So the name Guap Lyfe came about, which is an acronym for Growth, Unity and Prosperity, Let, Your, Focus, Evolve. The process for creating the concept was a late night thought of how can I get my message across through multiple mediums including clothing, a blog, social media and social awareness.
The concept and process of starting my business was spawned from a gift and a curse I have, Reading! I was never a fan of reading, I would rather take the Cliff Notes route or read summaries and digest information. I stumbled across a book named "How to steal like an artist" , this book spawned my entrepreneurial endeavors. I read it cover to cover twice and realized that I had a talent that I could utilize but needed to do more research. After this I bought 4 or 5 more books in regards to business startups and one called "40hr Workweek". These books paved the way for what was to become Guap Lyfe.........
One night I was doing my normal google searches and came across a crowdfunding t-shirt company called Teespring (see Why Teespring post). (I like to Google a lot). As I was doing so I had previously created a logo and on a whim decided to mockup some shirts and start the process of creating the fashion side of Guap Lyfe. I created my online store and saved my ideas, created follow up concepts in which I saved in my notes on my phone. From there I researched more ways to create an avenue or as some would say a lane for my clothing. In November of 2016 I decided to take the leap of faith and release my brand. Since then it's been an amazing journey where I've met a lot of other great business owners and also built stronger relationships with many of my personal friends. Most importantly I used a skillset I learned in college Adobe Illustrator, I was a beginner of sorts yet, I kept creating and working until the point where I started creating every logo for my brand and essentially became a creative designer.
With setting these goals I sought out to keep creating and turn this idea, plan into a full brand. In 2017, I embarked on more market research, branding, items and designs. When looking for concepts I tastefully borrowed aspects of brands that I was a fan of, studied concept styles that worked for popular brands of the last few years. Within a year I went from just a small brand to something people were checking for. As in, what’s next from Guap Lyfe. I started making local Atlanta, Southside branded logos to get a buzz in my city and to create a following. From there I hustled and hit Instagram and posted, promoted and marketed harder than anyone else I saw doing tees. The process paid off, by having a social presence local personalities, IG personalities, music artists and socialites were contacting me for items. This helped to build a foot print and also get attention so they could watch my next plan. So I took my love for Monopoly and did some rebranding of sorts with The Guap Lyfe Money Man logo (who can be found on my product tags) and also The Drip Logo.
For all of those not from Atlanta, first off WELCOME or as we would we say was hapnin shawty! Well first off The Drip, it’s what some would call flavor, swag, sauce or their style. For me, sauce was something I always had (as in my fashion choices) and I would always create custom clothes for myself but was selfish until I had the ideas of selling my sauce without the recipe (Atlanta explanation: You can dress like me but you won’t have the ingredients needed). Hopefully this explains some of the “Sauce” etc.
The Drip was a concept I created using a faucet (similar to Water Works from Monopoly), and created a customized font with adding drip effects to them to showcase the Drip. The Drip is a double entendre, it represents on one hand the style (sauce, flava etc.), on the other had it plays off of my love for financial awareness, the faucet is a symbol of cash flow like owning the Water Works in Monopoly.
The Waves Series is an extension of the DRiP Aqua Wave series. Baseball and sports inspired fashion.